WHY DESIGN ITALY IS UNIQUE. OUR MANIFESTO.

WHY DESIGN ITALY IS UNIQUE. OUR MANIFESTO.

Italian Design is characterized by a variety of Designers, Artists and Artificers, many of whom are still little known, who daily innovate, create and produce and the Design Italy Manifesto is aimed at protecting their creativity.

We promote Made in Italy Design, researching its talents in Italy and spreading its uniqueness, beauty and creativity throughout the world. We believe that contemporary Made in Italy Design is a continually evolving phenomenon and that this is the key to its uniqueness. We give voice, visibility and create opportunities for our designers, artists and producers all over the world. We aggregate and connect the designers in a valuable network that broadens the commercial horizons of high-end Made in Italy. We tell the Made in Italy Design because behind every work there is a story and behind every creator an idea, know-how, Design and unique expertise.

We believe that the roots, the history and the territories in which the designers operate are fundamental for their creations and that together they form an identity ecosystem, unique in the whole world. We think that Made in Italy can attract the best designers in the world in Italy, to produce in Italy, to become part of the best of Made in Italy themselves.

We bring, through technology and digital, the uniqueness of the "beautiful and well made" Made in Italy in the world and the world inside the Made in Italy. We support attention to the environment, understood as the departure and arrival of resources: an asset to be protected and loved. We believe in the unique Italian ability to regenerate and transform different materials and thus innovating.