INTERVIEW: LORENZO PINETTI

The MAG - 08.23

By Cristina Morozzi

Interview with Lorenzo Pinetti

On the occasion of the 40th anniversary of the Pinetti company, which celebrates the opening of a new showroom in Brusaporto, in the province of Bergamo, we meet Lorenzo Pinetti. The company specialises in exclusive furnishings and accessories of high craftsmanship in calfskin, wood, and leather for home, office, and hospitality.
 

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CRISTINA MOROZZI: What is the range of your products?

LORENZO PINETTI: It is vast and ranges from desk accessories to collections of watches and wallets, from personalised tailoring to small woven baskets for objects, from agendas and notebooks to tableware.

CM: How would you define your style?

LP: An ideal balance between tradition and innovation, thanks to collaborations with designers such as Matteo Ragni, author of Jolie, a reinterpretation in vintage leather of the classic women's handbag, and Odoardo Fioravanti, creator of the new logo, both prominent figures in the new design.

CM: What about your distribution?

LP: 85% is abroad, in the USA, the Middle East, Dubai, and, before the war in Ukraine, in Russia in the high-end segment.

CM: Do you participate in trade shows?

LP: Not in Italy, but not by choice. We were at Macef, which has lost its shine, and we are still at Ambiente in Frankfurt. We have diversified our product range by starting third-party production of accessories for the fashion sector. We supply major brands in the high-end market and are also leaders in the nautical sector. Many boats are equipped with Pinetti products, and we are also dedicating ourselves to residential projects.

CM: You have a rich and varied catalogue; what are your best sellers?

LP: The woven leather baskets to be placed near the sofa or next to the fireplace. They are the "companions" that spaces need to be welcoming. I love large spaces, but they shouldn't be "empty." The object serves as a link with architecture.

CM: What about the near future?

LP: It's a difficult time. The trend is slowing down, but important projects in the high-end hotel sector demand exclusive and surprising designs. Design companies have understood this change. We also need to learn to understand what is happening in the youth market, think about homes for clients aged 25 and above, and focus on collections for the gift market.