Understanding the history of Italian design through the memories and tales of its creators, industrialists and designers, and not just through the commentaries of critics makes it a compelling read fueled by the courage and pioneering and creative vision of its protagonists. 

Viva Magenta is the Pantone 2023 colour, elected as colour of the year by the American company. In this issue of The List, we’ll take a look at where this color can be found, especially in nature, where it is all around us.