DESIGN ITALY EDITORIAL by Cristina Morozzi - The Upcoming Fashion Trends

After the blackout, fashion takes over the scene. The watchwords for next season are: sustainable, essential quality, innovation, sobriety, a counterpoint to dare; rainbow colours, with a prevalence of yellow and grey, decreed colours of 2021 by Pantone.

A palette of naturals, floral, optical, graphic, and patchwork patterns, such as Dolce & Gabbana collection for next summer, mixes optical lines and polka dots and even animal prints floral patterns. 

In terms of style, a seventies reminiscence appears together with the nineties' revival and recovery of heritage. Pierre Alexis Dumas, artistic director of Hermès, declares that "with 200 years of experience in leather processing, the brand has to get back to work, thinking of new ideas and new applications in the transformation of materials. We need to reinvent ourselves, based on a long-term vision and not just a seasonal one. Innovation must not concern a single product, but must be a destination ". He concludes: "We are at the countdown before the launch of a rocket on the moon".

Prada, thanks to the collaboration of Miuccia Prada with Raf Simmons, relaunches a classic. The use of nylon declined in sober, total black models accompanied by pink outfits with graphic prints.

The Max Mara advertisement presents a sober and fluid suit in candy pink for spring. Armani dares a red collection and invites you to choose "the necessary luxury"; while Anthony Vaccarello for Saint Laurent dusts off the latex. Opposites attract: plain colours match with patterned prints, soft shades with bright colours.

The ultimate trend is to dress to be yourself instead of trying to be fashionable.

When purchasing, quality must be privileged, both in terms of materials and craftsmanship. Clothes must be used, loved and, possibly, passed on to the new generation. Brands able to renew themselves without giving up or betraying their history are the most look after. Vivienne Westwood invites us to consume less, Valentino instead chooses the beauty of diversity: "a new fashion for a new dream". 

Many collections' common denominator is the "return to nature": light colours, light fabrics, accessories in wood straw, rush and essential dresses, such as tunics and shirtdresses, eventually, the prevalence of handmade and recycled materials.