POLTRONA FRAU
CHOOSES THE DESIGN ITALY PLATFORM

By Italia Economy - March 24, 2023

Made in Italy design runs online. Poltrona Frau chooses the Design Italy platform

Poltrona Frau

The marketplace specialized in 100% made in Italy design announces the entry of Poltrona Frau in its catalog.
With over 110 years of history and culture of leather, the symbolic material of the brand since its birth in 1912, Poltrona Frau, protagonist of high-end furniture made in Italy and ambassador of Italian excellence all over the world, has chosen the e-commerce platform Design Italy ideal partner to expand its worldwide presence. The collaboration, officially active since March, sees the two companies deeply share values such as tradition and innovation, made in Italy and craftsmanship, in line with their history that has its roots in the tradition of "Italian know-how".

From research and development, to the realization and industrialization of the final product, all the world's luxury companies rely on Italian expertise to give life to the collections. Italy is in fact one of the world's producers and exporters of leather goods and luxury leather goods. In 2022, the Italian market in this sector reached a value of 2.40 billion dollars, with growth prospects up to 3.43 billion in 2027.The tanning districts in the Belpaese are different: from that of Solofra in the province of Avellino, specialized in leather tanning for the production of clothing, leather accessories and footwear, to the Tuscan leather district where the tanning activity was known since Etruscan times, up to Tolentino in the Marche where Poltrona Frau moved its headquarters in the 60s winning the challenge of applying the craftsmanship of leather processing (typical of the place) also to the furniture sector.

Tradition and innovation still coexist today and not only in the iconic products of the brand such as the Chester Armchair or the 1919 inspired by the British Win chair in a more romantic and feminine version, but also in the choice of designers who in the last 20 years have led the brand to be requested all over the world: from Jean Marie Massaud, to Roberto Lazzeroni, passing through Gio Ponti e Michele De Lucchi, up to Roberto Palomba of the Palomba Serafini studio. Innovation that today sees Poltrona Frau choose Design Italy services to expand its presence in the world. On the brand page of the brand, already active on the Design Italy platform, there are many products including the famous and timeless Chester and the Archibald series (sofa, pouf, armchair, chair), all purchased with a simple click. Design Italy, as a digital partner, will provide Poltrona Frau with its marketing, logistical technology and dedicated customer care support, which follows the customer in all phases of product selection and purchase, up to after-sales, guaranteeing a unique and personalized experience.