POLTRONA FRAU
TO THE CHALLENGE OF GLOBAL ECOMMERCE WITH DESIGN ITALY

By Economy Magazine - March 27, 2023

With over 110 years of history and culture of leather, the symbolic material of the brand since its birth in 1912, Poltrona Frau, protagonist of high-end furniture made in Italy and ambassador of Italian excellence all over the world, has chosen the e-commerce platform Design Italy as the ideal partner to expand its worldwide presence.

Roberto Ferrari, CEO of Design Italy: "We are very proud of the results we are scoring: the doubling of 2022 turnover compared to 2021, and the forecast of a further doubling in 2023; the agreement signed with Cassina and signed last February; and now the partnership with Poltrona Frau, thanks to which we can claim to be the only marketplace specialized in 100% Made in Italy design in the world."
"Our starting point is always the history and the great strength of Made in Italy," continues Ferrari, "and Poltrona Frau represents an Italian myth that has grown all over the world."

The tanning districts in the Belpaese are different: from that of Solofra in the province of Avellino, specialized in leather tanning for the production of clothing, leather accessories and footwear, to the Tuscan leather district where the tanning activity was known since Etruscan times, up to Tolentino in the Marche where Poltrona Frau moved its headquarters in the 60s winning the challenge of applying the craftsmanship of leather processing (typical of the place) also to the furniture sector.

Read the full article on Economy Magazine