NEW ARRIVAL: STURM MILANO
The MAG - 07.23
By Chiara Colmegna
Excellence in Italian Design with an Innovative Perspective
STURM MILANO is among the few brands in the Italian design industry that have attained an iconic status. It was founded in Milan, the heart of Italy's design hub, and has gained international recognition for its timeless elegance and innovative designs. In this article, we will delve into the fascinating world of STURM MILANO, with a focus on its most famous and iconic products, such as the CAZZO GUARDI mirror and the incorporation of the "FAKE" concept as a design element.
Side Table FAKE by Uto Balmoral for Sturm Milano
The Origin of STURM MILANO and Italian Design Excellence
STURM MILANO was founded in 2016 by a group of young designers who shared a common passion for sophisticated aesthetics and craftsmanship. Since then, the company has continued to grow and has become one of the world's most renowned design houses. Its name has become synonymous with timeless elegance, bold creativity, and innovative reflection on the concept of falsehood as a functional object by designer Uto Balmoral.
The CAZZO GUARDI mirror is one of STURM MILANO's most iconic and daring products, as it challenges the traditional concept of a mirror through its provocative shape and name. It reflects not only the physical image but also emotions and perceptions, making it a bold statement about the subjective nature of reality.
Low Environmental Impact Design
The brand has committed to using sustainable materials and promoting environmental responsibility in the design industry. To achieve this goal, they carefully select eco-friendly and sustainable materials, including wood sourced from sustainably managed forests, recycled or recyclable materials, and low-pollution impact materials. Minimizing waste is a crucial aspect of the design and production process of each product, which is created to reduce waste and prioritize recycling.
Discover the STURM MILANO collection on Design Italy!
