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Small Household Appliances: Studio deepdesign for Smeg
The MAG - 02.23
By Cristina Morozzi
The collaboration between Italian company Smeg – founded in 1948 – and the Triennale Estate program led to three events in July, October and November dedicated to hidden technology, design and empathy, and durability. Studio deepdesign by Matteo Bazzicalupo and Raffaella Mangiarotti, who designed a successful collection of small household appliances for Smeg, was the protagonist of a dialogue with philosophers, designers, set designers, video game designers and communication managers.
The discussion addressed some of the leading themes of design, analyzing them from different points of view. Central to the discussion was the analysis of the success of a technological product intended for everyday use and how much, beyond performance, design can influence the commercial success and life of products.
The Triennale deserves credit for having addressed, through informal conversations, the central aspects of design planning, taking as an example not the classic chair, which has always been the litmus test of design, but small appliances: everyday objects that are usually relegated behind kitchen cabinets and that stand out thanks to their size, the use of pastel colors, or their graceful forms.
