DESIGN ITALY
SUPPORTS CONTEMPORARY PHOTOGRAPHY
Art market increasingly online. Design Italy supports the world of contemporary photography. The marketplace dedicated to Italian creativity signs an agreement with MIA FAIR to sell photographers' shots on the international market. Never before has the creative sector sought new ways to communicate, expand the market and reach customers. Technology is playing an important role in this game.
Italy also defends its space in the global geography of the sector and has organized itself to be able to enjoy these new opportunities. Among the first national companies to take action is Design Italy, the marketplace reserved for the sale of design products and Italian creativity.
Launched commercially at the end of 2020, the digital platform now operates on the markets of 100 countries, presenting 140 brands including big names (Cassina, Driade, Poltrona Frau, Martinelli Luce) and independent creatives. Since its inception, Design Italy has reserved a space for art by cataloging a small selection of works by Italian photographers. "A positive experiment", explains Roberto Ferrari, founder of Design Italy "that pushed us to expand the catalog and to mature the idea of forging an alliance with authoritative realities, able to bring their specific know-how into our world."
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