HOW DESIGN ITALY WAS BORN - CEO Roberto Ferrari

Design Italy, the "Amazon" of made in Italy design, is born in Milan: debut in 2019.

The startup Design Italy wants to become an e-commerce landmark for contemporary Italian design furniture. It targets a turnover of 15 million.


The (online) Eataly of design
We often hear, “An Amazon is needed for Made in Italy.” The last to speak in these terms was Deputy Prime Minister Luigi Di Maio, hinting at the need for Italy to have an e-commerce platform to sell its products worldwide.


Roberto Ferrari - formerly CheBanca! - founded his e-commerce startup: DesignItaly.com

The manager, a reference figure in fintech, has decided to focus on Made in Italy, with a platform to enhance the Italian design of small brands. It will be online by spring 2019 and handle all sales phases, from catalogue and order management to logistics and payments.


Roberto Ferrari talks about Design Italy, the new Made in Italy marketplace
Roberto Ferrari is the former general manager of Che Banca!', the Chief Digital and Innovation Officer of Mediobanca, and a Fintech expert. He had a lifelong dream: to create a Marketplace 100% devoted to contemporary Italian design furniture.

READ MORE on StartUp Italia about Roberto Ferrari