POLTRONA FRAU
JOINS THE DESIGN ITALY CATALOGUE

By Design News - March 24, 2023

Design Italy, the marketplace specialized in 100% made in Italy design, announces the entry of Poltrona Frau in its catalogue. With over 110 years of history and culture of leather, the symbolic material of the brand since its birth in 1912, Poltrona Frau, protagonist of high-end furniture made in Italy and ambassador of Italian excellence all over the world, has chosen the e-commerce platform Design Italy as the ideal partner to expand its worldwide presence. The collaboration, officially active since March, sees the two companies deeply share values such as tradition and innovation, made in Italy and craftsmanship, in line with their history that has its roots in the tradition of "Italian know-how".

Roberto Ferrari, CEO of Design Italy: "We are very proud of the results we are scoring: the doubling of 2022 turnover compared to 2021, and the forecast of a further doubling in 2023; the agreement signed with Cassina and signed last February; and now the partnership with Poltrona Frau, thanks to which we can claim to be the only marketplace specialized in 100% Made in Italy design in the world." Our starting point is always history and the great strength of Made in Italy", continues Ferrari, "and Poltrona Frau represents an Italian myth that has grown all over the world."

Poltrona Frau is synonymous with sober Italian elegance, excellent craftsmanship and an inseparable combination of tradition and innovation, craftsmanship and technology. He creates essential and elegant objects inspired by tradition but designed with the future in mind, to provide solutions to live globally. The luxury leather goods market (which refers to the sector of the preparation of fine leather and the subsequent production of articles) is the heart of Made in Italy. From research and development, to the realization and industrialization of the final product, all the world's luxury companies rely on Italian expertise to give life to the collections. Italy is in fact one of the world's producers and exporters of leather goods and luxury leather goods. In 2022, the Italian market in this sector reached a value of 2.40 billion dollars, with growth prospects up to 3.43 billion in 2027.

Read the full article on Design News