THE PARTNERSHIP BETWEEN DESIGN ITALY AND ALTAROMA
TO DISCOVER ARTISAN EXCELLENCE

MF fashion

Pubblicazione: MF Fashion Data: 17 febbraio 2021 Frequenza: quotidiano

A partnership aimed to support the Made in Italy. Altaroma, a company promoting Italian artisans and stylists, will collaborate with Design Italy to scout and support emerging talents. Design Italy is an online and high-end marketplace that hosts a great variety of Made in Italy products.

Design Italy will select the best Italian talents to be included in its catalogue, offering the top 4 candidates the opportunity to be part of Design Italy talent boost. The project aims to increase the emerging designers' visibility thanks to cross-channel promotion initiatives. Therefore, Design Italy will expand the range of products available on the site, widening its fashion accessories catalogue.

For Design Italy, this partnership means expanding the range of products available on the site, consolidating and strengthening its presence in the world of accessories.

"Thanks to its strength in digitization and access to new markets, Design Italy is certainly the ideal partner", declared the general manager of Altaroma Adriano Franchi, alluding to the support that the digital marketplace will provide in the growth of exports of new talents.

The CEO and founder of Design Italy, Roberto Ferrari, will also be among the protagonists of one of the talks planned, in addition to the fashion runway and showcase. The debate, scheduled for Friday 19 February, will focus on the theme of craftsmanship, the importance of the craftsman's figure to restore strength to production districts and sustainable development as a key to the future.