Inhaling the future, exhaling the past, disrupting the ticking of time by creating the impossible. Stories that make you reflect on their true meaning, giving life to creations of worlds unseen. JCP is an imaginative universe that transforms our normality by encouraging us to reflect on our own way of life, here on Earth.
JCP is an eclectic brand that aims to change the design status quo in a revolutionary way. The brainchild of a radical think tank held in Milan in 2015, JCP was founded by architect Livio Ballabio and is organised by CTRLZAK studio. A fusion between art and design, the brand’s creations blend classic and contemporary style in a surprising new language that defies the norms.
"The unique objects featured go beyond mere aesthetics, trends and common taste, promising to transform everyday life."