53 years old Milanese from Parma, married with 2 children, he studied at the Francesco Naval School Morosini in Venice and at the University of Parma. In 1989 he joined Giovanardi Spa, a search for a centenary, a family business, which gathers and realizes material for communication at the point of sale: display, shop in shop, shops windows, corners, shop furnishings, for the big luxury brands. Driven by a strong passion for design and aesthetics, in 2007 he decided to modify next to the core LETTER G, a tribute to the legendary Lettera 22, typewriter of Olivetti, to emphasize the importance of humanistic culture in Italian design. In 2007 he turned to Poli-Design, Milan Polytechnic, with which he selected young designers, many of them which will then establish well-established design studios to put them in contact with the factory. The Letter G project, in fact, stems from the entrepreneurial desire of Massimo Giovanardi to enhance the know-how to mature in almost 100 years of production excellence history, creating a collection of furnishing accessories with an unusual appearance, redesigning and reinventing our everyday life.