Paola C's vision goes beyond the idea of formal design and proposes a dimension of elegance out of time and fashion.Her catalogue has two sections: the Collection, in progress and therefore constantly changing, and the Stories, short stories of a single designer openly interpreting the values of the brand. The Collection stands out for its strong and refined simplicity, a soft and harmonious line often generated by a certain degree of imperfection. Paola C. items are sober and at the same time unique, suggesting a spontaneous and unconventional use. The Stories have been launched since 2014 and were created over time by great designers (Jaime Hayon, Aldo Cibic, Cristina Celestino, Elisa Ossino, Chiara Andreatti). After nineteen years as artistic director, Aldo Cibic has now become Creative & Cultural Advisor. He supports the property in supervising the creative activity and international promotion of the brand. Since 2019, the Artistic Direction has been assumed by Gaia Bottari and Istvan Böjte who, after working in the last three years to renew the corporate identity, take care of the product, the settings and the communication strategy.